Affiliates can also be
referred as
publishers. Affiliate marketers don't necessarily have
to be affiliate marketers specifically. Sometimes such
marketers can actually be the e-commerce web site that
actually sells the products and services. The advantage of
this method of marketing is that it cuts out the middleman
but it does require the affiliates to have a high degree of
trust in the software and people behind the e-commerce web
site in question.
Affiliate marketing is also
the name of the industry where a number of different types
of companies and individuals are performing this form of
internet marketing, including
affiliate networks, affiliate management companies and
in-house
affiliate managers, specialized 3rd party
vendors, and various types of affiliates/publishers who
promote the products and services of their partners.
Affiliate marketing — using
one
site to drive
traffic to another — is a form of
online marketing, which is frequently overlooked by
advertisers. While
search engines,
e-mail and
RSS
capture much of the attention of online retailers, affiliate
marketing carries a much lower profile. Still, affiliates
continue to play a significant role in
e-retailers'
marketing strategies
