Affordable Search Engine Marketing

Free Search Optimization Report

Affordable Search Engine Marketing

A cost effective Return on Investment

Search Engine Optimization Service

Finding affordable search engine marketing services  is not that difficult. Finding a Search Engine Marketing Specialist  to get results is the tricky part.

Anyone can get a unique business name on top of search engines, but the real value is having a website come on top when customers search for keywords that describe their business, products, or services. 

Ready To Save On Search Engine Marketing?
 

Search Engine Marketing TOP 10 is a world class search engine marketing services company, and the best practice partner for capitalizing on search engine opportunity, delivering robust & affordable search engine optimization, affordable marketing & affordable promotion strategies for website owners.

Affordable Search Engine Optimization Prices:

Affordable Optimization pricing can range from as low as $49/month depending on number of web pages on the website and the business needs. Every site is different and there are many affordable search engine optimization programs available.

A lot depends on keyword competition and if the target is local or global listing audiences. Like any product, price nearly always reflects the quality of the product or service. Our affordable Search Engine Optimization prices are highly competitive and our services are sure to deliver results. We also recommend to all customers to enroll in a monthly maintenance program which  ensures that listings stay in the top 10. 

Affordable Search Engine Marketing Packages?

Our affordable search engine optimization monthly maintenance programs range from $49/month  and up.

The following can all affect the price you might pay for organic optimization consulting or hands-on services:

• Size & Complexity of Website
• Page Rank/ Back links to site
• Size of Brand/Organization
• Difficulty of Project / Competitiveness of Rankings
• Reputation, Notability & Demand for our SEO Firm

Our goals are simple:

• Increase Page Rank in search engines
• We outline core concepts for maintaining a Google-friendly website.
• Improve website page rank by increasing the number of high-quality back links
• Increase revenues through affordable Internet Marketing
• Experience Business Growth
• Improve Brand Recognition

Choose From Several Packages

Each package offers a tailored fit for  websites and online businesses to maximize Search Engine Traffic. 

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A Professional Search Engine Optimization (SEO) Service

Not all website are created equal, or more accurately, not all website are created in the same way and degree of completeness. Different websites require different levels of optimization and specific areas of attention. SEM TOP10 offers a comprehensive suite of professional services designed to meet the specific needs for websites and businesses. Our team of SEO Consultation experts work with webmasters to assess the  needs and step through a list of requirements to create a complete and and effective optimization strategy:

10 step approach

1. Keyword Strategy & Research
2. Keyword Research Tools
3. SEO Copywriting
4. Latent Semantic Indexing
5. Web Standards
6. Standards Compliant Markup
7. Semantic HTML
8. Table-less Layouts
9. Link Building
10. Monthly Maintenance

Keyword Strategy and research

1. Our specialists will find the best keywords or phrases to maximize results.

The very first step in the search engine optimization process is determining which keywords and keyphrases you will be targetting for indexing on the search engines. While knowing the products or services of a given company is obviously key to starting this process, it is still only the first step in beginning the keyword research process for any search engine optimization strategy.

Keyword research tools

2. We have the experience to know which SEO tools to use and how to interpret results.

Several keyword research tools are available, both free and for purchase, and while they return similar types of results about what actual searches are done on various search engines and in what numbers, they are often best used in combination, as each tool's results have seemingly slight but significant differences and implications.

Whether results are given based on monthly or yearly search numbers, most of these tools will return numbers of searches done for the keyword or key phrases requested from their database, as well as numbers of similar searches done related to the initial query. While the actual figures returned can vary from tool to tool depending on the source of their data, the numbers themselves sometimes are less significant then the ratios to similar queries. Knowledge of where the data comes from in each tool, whether from ISP logs, actual search engine company statistics, or other sources, also aids in understanding the significance of the data they return. While certain tools are useful in brainstorming for ideas on related keywords or key phrases to target in the search engine optimization strategy, others are better suited for knowing the exact order of words in a key phrase typically searched for as well as singular or plural versions. Therefore, while these keyword tools prove to be invaluable in any SEO strategy, knowing how to interpret their various results, as well as having experience with using them is necessary to truly benefit from their use. Our SEO team has an extensive accumulation of knowledge of how to interpret results from the different keyword research tools on the market, as well as an intuition resulting from having dealt with many clients from all corners of the business world.

SEO Copywriting

3. We teach how to write content to get the highest possible search engine placement

SEO copywriting is the technique of writing content that pleases both search engines and visitors of websites. It is just as important to have all the necessary keywords and phrases in the text as it is that the content is well thought out, with a clear hierarchy of headings and subheadings. In order for the copywriting service we offer to be successful, whether our experts are writing the text or offering consultations, it is often best to start with a semantic approach. We must logically plan the type of content for each page or section of the websites, starting with general ideas such as main page content, and working down to interior page text, headings, and subheadings for the various pages of your site that will be represented in your main navigation menu.

Planning the various sections of websites in this manner will allow visitors to have the best site experience. Typically, surfers on the internet prefer to easily skim through pages or sections of WebPages that have a clear headings system, so they can have access to the information they want as fast as possible, rather then read a page from beginning to end as they would with the page of a book. Paired with a logical and intuitive navigation, the site will keep visitors happy as well as search engines, since today's algorithms are better able to differentiate between well written, organized material, and the redundant, nonsensical spam-fests that we have all seen indexed in the past.

Latent Semantic Indexing

4. We teach how to write content for strong web presence that search engines will respect for the long term.

Once we have decided on which keywords or key phrases to target throughout a website, there is another consideration to take into account before moving onto the next step of search engine optimization copywriting. Merely using keywords repetitively throughout your content, even if using them at a safely conservative rate, is not going to convince Google and other search engines to give strong, long lasting rankings.

Google, along with MSN and other search engine giants, have incorporated algorithms Latent Semantic Indexing (LSI). LSI, first patented in 1988, adds an important angle to how documents are processed for ranking, by mimicking human behavior when indexing groups of documents. Instead of indexing web pages based on strength of one or 2 keywords on a page, the algorithm will judge how relevant the page is by how extensively the content of the main keywords are covered.  In other words, a more unique, well structured content concerning all facets of a given subject, the higher indexing it will receive. LSI considers documents that have many words in common to be semantically close, and ones with few words in common to be semantically distant. Placing emphasis on certain keywords of the page without including information the algorithm sees as being important or relevant to the subject (based on similar sites), can lower the value of the web page. The exciting implication of LSI's introduction to Google search engine algorithms is that unethical black hat SEO tactics will continue to have even less of an effect on manipulating search engine rankings.

Writing content of a website relevant to the initial keyword research is greatly complemented by making the website useful. . At SEM TOP10, we pride ourselves on offering a complete keyword research service, not only focusing on the initial keyword results, but also how these keywords necessitate the presence of additional well structured content. This is an imperative part of our search engine optimization services, as it will add to the usefulness and unique content of websites, ultimately leading to widest possible audience for online presence.

Web Standards

5. Understanding Web Standards will save time and money, as well as pleasing the search engines.

Web Standards are a set of recommendations published by the World Wide Web Consortium (W3C), a group of over 500 member organizations from around the world. The organization was created in 1994 "to lead the web to its full potential". Included in these recommendations are the HTML (Hypertext Markup Language) 4.01, XHTML (Extensible Hypertext Markup Language) and Cascading Style Sheets, level 2 (CSS2) specifications.  You will see how developing sites in accordance with Web Standards will make your website easier, less time consuming, and less expensive to maintain (along with many other significant benefits), but possibly more importantly, it will add significantly to search engine optimization strategy effectiveness.

Standards compliant markup

6. Standards-compliant HTML, for today and for future.

HTML is the authoring language used to create documents for the World Wide Web, and CSS is the language used in a file separate from html pages, there to specify the visual properties of the website, including the layout. One of the fundamental recommendations of Web Standards is to separate the content of your web pages (in your html files) from the presentational data (CSS) in this way.

Once a webpage is written and published, a validation service may be used to check the page in question has no syntax errors, and does conform to strict XHTML 1.0 or HTML 4.01 markup. Strict markup differentiates from transitional markup in that strict does not allow the use of older html elements. The reason many of these older tags have been abandoned is they have no semantic value, and were used for presentational purposes.  Websites presentational data should be limited to a separate CSS file. The piece of information not revealed by the validator is if the document is semantically sound. For example, the use html of tables for layout of web pages will not give an error at validation time, even though tables are meant only for tabular data, not layout. In this example, the validation service wouldn't spit out an error because HTML tables are allowed when authoring pages for a strict doctype, and the validator has no way of knowing they've been used for non tabular data, as they have in this case.

Semantic HTML

7. Coders experience with semantic html will allow the search engines to better understand the *type* of content it crawls.

Once the content is written, the websites visitors will have your carefully thought ideas to read and the search engines will be eager to crawl your keyword researched text in order to index accordingly. While it will be clear to visitors what this text means by reading it, the search engine spiders won't automatically understand what type of content they're seeing while crawling the web.

Describing the type of data on the pages of your site is done by using the semantically appropriate html elements (tags) for the content in question. This will help the search engines understand the difference for example between a heading or subheading from merely some bold text near the top of the page. A group of related items should be contained within html ordered or unordered list tags, including any menus or navigations on your site. These are just a couple of many types of html elements that have some semantic meaning and should be used whenever possible. Generic html elements (ones that have no semantic meaning) should only be used when no other appropriate element is available. Typically this situation arises when grouping sections of a webpage for layout purposes. One of the biggest mistakes in html semantics is the use of html tables for website layout.

Tableless Layouts

8. We left table based layouts in the 90s, where they belong.

Throughout the 1990s and still today, many so-called web developers choose to (mis)use HTML tables to define the layout of web pages. Tables are meant for tabular data only, such as spreadsheets, and using them for layout is semantically inappropriate.

Table based layout schemes embed many and often nested (one inside the other) tables, table rows and table data cells throughout HTML pages, typically bloating the pages to double the file size, creating slower loading web sites. HTML tables used in this way, often called table soup, will lower the ratio of meaningful data to code on the page. The extra code in this case is what is known as presentational html, which goes against the fundamental recommendation of strict Web Standards, since all presentational data belongs in CSS files. Search engine spiders will crawl a limited length of a web page before leaving to index other links of your site, therefore you want the content of your HTML files to be accessible, with lean, standards compliant, valid markup, feeding the search engine spiders as much valuable content as possible without unnecessarily bloating the file with presentational markup, better suited for CSS.

In the 1990s CSS layouts were difficult to implement because of the fact that the Web browsers were much less standards compliant than they are today. Today's browsers (Firefox, Internet Explorer, Opera, Safari, and many others) are not perfect, some are better than others, but with adequate knowledge of and experience with CSS, any layout done with tables and beyond is possible with CSS. While it's true that the learning curve for optimized CSS layouts is steeper than using tables, the benefits should far outway any concern about time spent learning standards compliant markup.

Link Building and Internet Marketing

9. Understanding of linking strategies equals higher ROI

All SEM TOP10s agree that relevant and respected inbound links & Link Popularity play a crucial role in any serious search engine optimization strategy.

Directories are one of the many good ways to get links. In fact in Google Webmaster Guidelines they suggest that you "submit sites to relevant directories".

Monthly Maintenance

10. Should competition grow stronger, we'll be there to tweak and defend your placement spot.

Once websites have all the key optimization elements in place for long lasting high ranking, it will need a monthly maintenance plan. The strong web standards foundation and semantic html of websites will not need improvement, but as the indexing algorithms change (often subtly), and as trends and competition change, we will be there to defend the placement of well ranked websites

.

Updating websites with fresh content is extremely beneficial for continued and improved indexing, and we'll be there to ensure that any changes done on your site will only improve listings, and we'll help avoid making changes that will do the opposite. Our SEO Company will handle this.