SEO Blog

The Easy Way Out!!
Nah, there is no easy way out. That's why there is such a thing as the Eye of the Tiger!!

It's the thrill of the fight. Be completely and utterly devoted to being on TOP 10 because only those that really have the eye on the that prize deserve to be on TOP 10 and when they get there they can work with all the people visiting their website.

Good quality websites must have a method of generating revenue other than the value of the search engine results page position on the keyword in order to really benefit from search engine optimization.

Getting a website to top 10 search engine results pages for Google, Yahoo or MSN, better be accompanied with a good goal and plan once it is achieved. Otherwise the victory will be short lived.

Reaching TOP 10 in the Search Engine Marketing or Optimization race will come with other challenges.  Websites and webmasters need to make sure the website can handle the traffic that comes with it. Study what to do, what not to do and how a good quality optimized website can benefit the most from this victory.

Climbing mount Everest and bringing  your victory flag pole to commemorate the victory, will be just like having a search engine optimization specialist when trying to climb to top 10. It is always recommended to have a good action plan and everyone can have a different objective or goal and reward for reaching the top.

Prepare a plan of action which involves something much bigger than just launching a web page and some content. The content must be relevant and updated regularly and you have to create the environment where people will visit the newly optimized website because it was TOP 10.  Web visitors and web traffic  will book mark well organized relevant websites and come back often to see new information or updates and learn more from what the website offerings.

So, there is also another way to get a large amount of traffic. Using reciprocal links and back links. This is the easier way out. Many people have made huge success without even being found on search engines, but because they were linked to a website or page that did feed traffic into their closed loop that trickle of traffic eventually brought enough traffic to get the ball rolling. There are many ways to do this, but websites require quality search engine optimization to give reason for netizens to visit from a back link.

If they trickle in, just like any other method of entry, webmasters need to capture their attention, make an impression on them, provide them some liquid content and establish a reason for them to return. Repeat traffic is eventually repeat income. The American Dream!!

I certainly hope that these search engine optimization techniques have enlightened some people out there. We always love to hear from our readers. Please send us an email when you get a moment and check out our offerings.

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Increasing Search Engine Relevance Score.
Search Engine Marketing & Search Engine Optimization Services.

Taking the most logical approach as to what can and cannot be done to increase search engine score and relevance during search engine searches.

There's really not a whole lot that can be done to improve your score. Well, the first reason is because we don't know exactly the cause of what makes up the score and we will likely never know and since there is an infinite combination of what makes up the score, search engines might use different formulas or rating systems each time they re-index the pages or sites. So far, we don't know even know that for sure, it is primarily all speculation.

Through some in depth analysis, by searching keywords and testing search results we believe that it is computerized once the data is added to the index so it must be quite consistent until they update or adjust the rating system.

Again, logically it is something they must do or not. Depends on how search results are perceived. Is it fair that some web pages are ALWAYS on top search results for certain keywords? Is it a conspiracy that these positions are purchased? Who knows, but as far as we can tell, it probably isn't or if it was ever discovered it would instantly destroy the credibility the search engines have with the netizens. Something that they have worked so hard to build, I'm sure they would not risk it all on a few key positions.

Well, we know a few ideas that might help. 1 is the # of back links. If this is NOT a key one for search engines, it will definitely bring you more traffic. Well that is the objective anyway. The only reason that people want TOP 10 or TOP 5 on SERPs is because that is where majority of people start as their entry point into the internet world. Well, if back links or reciprocal links works, I suppose one can just focus on that.  EVENTUALLY it will generate so much traffic that Top 10 would not matter anymore.

Ok, so that is one theory and probably a good one. If one focuses on link exchanges with relevant or related category sites to help website visitors bounce from one site to another why isn't this good enough? Actually it is!!! It can bring plenty of website traffic and make anyone really happy :) Well, why don't people just do that then? Well, like I said somehow people have to land on a page where your link is.   Maybe you cannot get traffic from search engine results (organic searches) to land directly, so this leads to generating traffic after the first click? Can it be a referral link? That is by the way a powerful form of advertising!!

Well, in fact probably even stronger and the 1 thing I can say about that is Search Engines apparently disregard reciprocal links because it "Cuts" them out of the loop.  They hate it, because there's absolutely no reason for people to do a loop back to a search engine page because there's nothing there but to start a search over again. Search engines absolutely hate reciprocal links. It creates a network within the network that they get cut out of completely and that is not good for their ratings. But IT does work!!! For your objective maintain activity in this regard because it will create a lot of website traffic.

When search engines crawl your site, they will look around, record your meta tags, snapshot the page contents to hopefully know what your site is about. They will also do a few other measurements while they are there. They will count how many links going out to external pages, they will try to count how many indexed pages they have, what back links there are, compile some other figures,  see what pages link out to and see what their index score is, see who is linked back and see what their link score is and then with some hidden formula determine the website page rank or index score.

This page rank or index score is the most important value. How they derive to this score is a secret, but how they compile it we have no control. So based on the keywords used during searches and the millions of search results they display the search results in order descending from the highest index score to the lowest. This has to be the way it is. If your score slips or someone gains, it is usually only be 1 or 2 positions that I have seen at any given time.  Yes a whole bunch of pages can make a leap forward if their page rank advances significantly.  For this reason it is important to regularly monitor the important landing pages and optimize regularly to maintain the lead on page rank.

This the # 1 reason to run a search engine optimization monthly to work at building page rank and it is the # 1 reason why we offer monthly Search Engine Optimization packages. EVERY Month it is important to do the trend analysis, check page rank competition, study what competition changed and see what can be further optimized to improve or maintain page rank.

Yes, this is the most difficult of the 2 methods of getting traffic and instead of spending money on "Sponsored Links", this method builds equity value. Time invested into Search Engine Optimization instead of Advertisement Budget is something to consider.

With the monthly Search Engine Optimization packages will begin to establish the necessary criteria to increase page rank and reach Top 10 and then to maintain page rank once it is established with the major search engines.

Remember, it is a race, the internet race to be on TOP 5 search engine results pages and the competition with similar keywords vying for top position is a battle.

Stay tuned on how we will describe the "Easy Way Out"

Getting a better score can happen in a couple of ways:

Search Engine Marketing VS Web Site Traffic
by http://www.tapnet.biz

I want to dive further into search engine marketing & optimization because as we described in our previous article that the human interface into the vast amount of information on web pages is the search engine and the index they keep.

Well, it is quite obvious now that there are billions of pages out there and maybe not as many keywords. When searching a keyword on a search engine it will retrieve millions of search results and the more detailed or specific the keywords or phrases used the fewer results the engine turns up.

So what angle does one focus on in showing up in the TOP 10 Search Engine Results Pages (SERPs)? I would have to say both, but a strategy to achieve this can be implemented nicely. The simple part of search engine optimization is building the web pages. There is no science, rhyme or reason in building the web page anymore. There are a few key basic rules to follow, having good quality interesting content is one of those rules and I should also mention that the more relevant the content is to the keyword map on the page the more the search engine will increase page rank for those pages.

Well, for the most part we are all ethical and honest so the keyword and content match up is not an issue. What becomes the next most difficult challenge is learning how the search engine displays the millions of search results from a keyword search.

So there's 2 angles here. Playing in the field with the millions and playing in the field with the hundreds. Playing in the field of the hundreds is an easier battle and should be tackled first. The best way to get started on something like that is to sign up for our basic search engine optimization packages.

How do search engines build their search results with in hundreds of a second display or prepare you a list of millions of site links from their index and even sort them in a way that displays what they would call most relevant first?

Well, this has to be pre-calculated or they have some kind of super computer equipment that can compile this data over and over again each time someone punches in the same keyword.  Each entry in the search engine index has to have a value. Prior to displaying the search results that are requested, the search engine will build a temporary storage area and put your search results into that list based on index id value. Then you can freely page through that list until you close your page and the list is released.

So how do they compile that list? The engine that finds all the pages that have similar content based on keywords or phrases comes from their pre-made index of every page on the internet. It would be the ONLY way they could return the search results so quickly and still have time to sort them.

When a search engine crawler (Googlebot) crawls websites it assigns it a score. Now we figure that the site is evaluated at this time and given that score and the more often it crawls your site is when you get an opportunity to change this score on the search engine index record.  Find out when the engine has last crawled using web visitor reports and determine the frequency of their visits by logging this detail.  This will provide an indication of how much time to optimize and improve the website optimization so that the next time the search engine bots crawls the page and assigns a new page rank.

There are a couple ways to increase page rank...  To Be Continued.

Getting into Top 10 on Search Engine Results Pages for the major search engines.

We have been working diligently at updating our website to offer the services that we have been working so hard to become experts at.

We have read many articles and done much research on search engine marketing. The most annoying part is that we have found some contradicting theories around search engine marketing. For example, for a long time now, we have found from many different internet articles that placing high on the Top 10 for Google required activities surrounding page optimization.

So, today I want to lay out how we see the internet search engines and how search engine marketing should be viewed.   In order to be able to do this, we have to see that there is a bridge between the human and the information found on web pages.

The objective people that publish web pages is to increase website traffic.  The objective of the website visitor is to find the information they are looking for. I think by now we know that using a computer is a requirement, but if we take that 1 step further, we will see that the only thing that has provided this electronic bridge to the information up to now is search engines using words typed into the search engine keyword field.

 

Since most people surf now to find information, I think other advertisement mediums are not effective in driving traffic and the only 1 other method of driving web site traffic that works strongly is word of mouth advertising.

So if we ignore all methods of promoting web site traffic and hone in on search engine marketing, the little rectangular box we see on Google, Yahoo, MSN and the myriad of other search engines is the entry point into the vast amounts of information stored on the web pages throughout the internet.

The only way search engines can determine what the human is looking for is to use an index of words. Yes, there are banner ads and other forms of ads, but it all translates back to the only way the information on the web pages can be displayed and being relevant if there is a key word index associated with the information provided.

I think the search engines are getting more and more sophisticated in being able to determine if the information on the web page is relevant to the key words associated and I think they invest a great deal of time and energy to automate this and re-valuate the contents on the page against the keywords.

Since this part is the most logical and most simple, now that everyone has a web page or website, any time you have a keyword search on a search engine returns millions and millions of pages. How do you get to place near the top based on these searches based on the keywords?

Well, obviously this is and will be the most proprietary information and strongest kept secrets of the search engines. So here's a few points.

1. We know that the search engine results pages displays information in some form or another and it is not random otherwise every time you hit the search button on the same keyword the top 10 would shuffle at least a few times.
 

2. It is very obvious that the top 10 are all websites that are now more than ever relevant to the keyword being searched.  Of course if the keyword has different meanings you may or many not get the same results.
 

3. The more keywords you input the fewer search results.

Everyone that has a web page would love their page to come up first on a search result but we know that if a specific keyword has millions of results that at some point specific websites will not be on Top 10 or even Top 1 million.

We do know however, that since it isn't either same search that is in top 10 all the time that some things must change. Well, what could change? The content of the page? How the search engine sees or ranks your page? How often your site gets clicked?

Remember the search engine has 2 objectives. To get us to click on something and then to get us to come back in the future and click on something else and then repeat this process. It is this objective that they must ensure 2 things. 1, the information in search results is relevant so everyone has a pleasant search experience and find what you need and then hopefully click on a sponsored link to generate ad revenue.

Getting into top 10 on SERP for the major search engines. To Be Continued...

"Building successful website traffic is everyone's goal when growing their online business..."

Web Traffic is probably the most difficult challenge when trying to make money online. To make money online is like learning how to surf. It looks easy to make money online, but getting started is like having a home based business. Having a successful home based business is crucial to having web site traffic.

To increase website traffic is important to have a successful internet business. Sometimes a successful business plan is not the only thing needed to be successful. Often it is as simple as just to increase website traffic. To make money online, we recommend building a good quality website with good content, good product and exceptional service.

You can buy website traffic to increase web site traffic, there are many places that offer guaranteed web site traffic. Please check TAPNET for learning how to make money online.

They offer some great Free and Easy tips to make money online. TAPNET has some become a huge successful home business, which originally started a successful home based business by offering services to help people get more web site traffic and web site traffic promotion.

Now they are becoming a super successful internet business by teaching others to get more web site traffic using the best web site traffic building tool.

Web traffic marketing is a difficult task to achieve, but TAPNET has helped many successful home based business to get targeted web traffic. If you want web site traffic, TAPNET is the people to see.

TAPNET has trained professionals that will review your website and make recommendations to maximize the return on your SEO investment.

Please review the packages and get started today. You will be satisfied and happy that you took the first step.