The initial purpose of social media was to connect people and allow them to share information. Now, it has become a powerful tool for users to express their opinion about a product or brand with faster speed and wider reach. According to marketing consultants at The Conversation Group, 65 percent of consumers who receive a referral from a contact on their social media sites have purchased a product that was recommended to them. Friends and family are also making those recommendations, with nearly 93 percent of social media users having made or received a recommendation for a product or service.
This is mainly focused on psychology, motivations and behaviors, such as how people choose between brands, how they research and buy, and how marketing campaigns can be improved so that brands can effectively influence them. Focusing on the right platform, creating creative social media marketing campaigns, and using up-to-date technologies will help you with that. Social marketers looking to sell their products should have strong social proof in the form of case studies, images, videos, podcast interviews and influencers as part of their sales strategy. When observing and evaluating consumer behavior, businesses must continually invest in technologies to accurately target consumers, experiment and update their offerings to maintain their interest, and focus on other consumer-centric marketing techniques. According to a study conducted by Influencer Marketing Hub, nearly 50% of Twitter users have made purchases as a direct result of an influencer Tweet.
Social media has completely changed the brand marketing game and consumer behavior toward products and services. It also includes how marketing campaigns can be designed to effectively influence consumers' decision-making process. Digital Vice President of Clearbridge Branding Agency, which oversees customer efforts across social and digital media. Consumers lean toward brands that are hospitable, humanized, and relatable, and expect businesses to interact with them in a meaningful way that goes beyond an advertisement or product list. It's no surprise that all types of businesses have turned to social media to find and connect with their target market.
Facebook remains the largest social media platform in the world (with almost 1.7 billion users), even though it has had its fair share of scandals and controversies in recent years. Logically, many consumer purchasing decisions are also made online, and where people spend most of their time online on social media. The influence of social media on consumer behavior is undeniable. With 81% of consumers considering buying based on suggestions from a friend, businesses must invest in new content and coupons that are posted on their social media sites in order to analyze the marketing budget for the year. By doing so, they can effectively target consumers with up-to-date technologies and create creative campaigns that will influence their decision-making process.