Digital marketing is a complex and multifaceted field that requires a combination of diverse and challenging skills. Hard skills are those that can be easily observed and measured, and there are certain hard skills that are essential for any digital marketer, regardless of the specific job. Contrary to popular belief, working in digital marketing is not as easy as spending time on social media and getting paid for it. The digital space is constantly changing, with channels coming and going (remember MySpace?).
Flexibility is the most valuable skill you can have in this field, not how well you can do publications, graphics, videos, networks, etc. Working in digital marketing can be incredibly stressful, so it's important to identify the causes of stress and address them head-on. There are some parts of the job that are relatively easy, but digital marketing is not always going to be a smooth ride. If you're looking for an effortless career, this is not the right choice for you.
However, if you were affected by massive job losses caused by the pandemic, consider a career in digital marketing. SEO is an invaluable skill for any digital marketer, but even those with below average SEO knowledge can do well in this field. Streamlining the process and consolidating your digital advertising efforts on a technology platform can help make things easier. To get an overview of how difficult it is to learn digital marketing and strategies to learn it on your own, keep reading.
If you love learning new things frequently and experimenting with the latest trends, then digital marketing may be the perfect profession for you. For many experienced digital marketers, the unpredictable benefits of work are more than worth the challenging situations they face. The essentials of digital marketing explain the main purpose of digital marketing and why most companies launch digital marketing campaigns. Getting the high-level IT, technology and digital marketing expertise you need can be difficult, but partnering with an experienced team can help you find great talent.
For most people, it's possible to learn the fundamentals in just a few months; dedicated online bootcamps such as BrainStation are able to impart the basic technical skills needed to start working in digital marketing in 12 weeks. According to data from the BrainStation Digital Skills Survey, content marketing is the most used channel for digital marketers, with 79 percent of marketers incorporating content into their strategy.