The future of digital marketing is likely to be an exciting one, with the potential to combine augmented reality (AR) and virtual reality (VR) to create virtual worlds in which we all interact. Content will be enriched more and more as we learn to navigate these new environments, and the focus on SEO-friendly websites will be replaced by improved AR experiences that draw on information-rich content to improve brand perception. Digital marketing is a practical skill that can be learned today through digital marketing learning. An apprenticeship is a great way to gain real-world experience and an edge over other candidates for a position.
Digital marketers have a bright future ahead of them, with opportunities for growth in their current careers or for professionals from other industries who want to become specialists in digital marketing. In the coming years, digital marketers will need to be prepared for the rise of voice and mobile search, as well as the need to serve Generation Y and Z through social networks. Major changes to Google's algorithm could also affect the way digital marketers use links. The emphasis on diversity, forward-thinking and advanced consumer knowledge prepares students to become digital marketers who can act with confidence on the future vision of their company.