20 Essential Skills to Succeed in Digital Marketing

Many people come to the digital marketing industry with the soft skills they need to do a good job. It Takes Hard and Soft Skills to Do Your Best Work in Digital Marketing. And the good news is that you can work on creating both types. Here are 20 essential skills to help you succeed in digital marketing.

Soft skills are skills related to the way you work. These are skills that many people possess without really thinking about them. Here are 10 soft skills that are the most important in my experience. Empathy is so important that I wrote a full article about it.

These are the 10 hard skills that I think are the most attainable and the ones that can help you forge a broader knowledge of the industry. There are people who don't possess many of the soft skills and are fine. As a digital marketing manager, your task is to plan digital marketing campaigns and ensure that they run smoothly from start to finish. Often, you'll also be responsible for leading a team.

In B2B-focused companies, digital marketing managers are a key point of contact for customers. For a digital marketing manager, strategic thinking skills top the list of requirements. Strategic thinking is closely related to the ability to understand your audience, as you need to develop strategies to market your products and increase sales. If you're passionate about digital marketing, there are several different career options in the field.

For example, you could start as a digital marketer. If you care less about overall planning and strategy, and are more interested in a specific marketing channel, such as social media, search engine advertising, or email marketing, and want to work directly on implementing campaigns in these areas, there are also specialized jobs for each of these fields. If you're looking for a mostly creative position, designers, cameramen and editors are also sought after in digital marketing. Here you will find a guide to the main digital marketing jobs.

The role of the digital marketing manager is varied and exciting, with a lot of responsibility. In addition to the necessary communication skills and talent to work with others, there are many different fields to learn when it comes to the qualifications of a digital marketing manager, from the various marketing channels to customer management skills and strategic thinking. If this seems like an interesting career option to you, you can use this list as a starting point to delve into the individual aspects required for this job. Google's algorithm is constantly being modernized and the importance of using applicable and specific keywords has skyrocketed.

Therefore, search engine optimization (SEO) becomes an important skill that every digital marketer must have to support all levels of digital marketing. The technical aspect of SEO can be handled by the most technically oriented people on the team, however, having a solid understanding of SEO dynamics is crucial along with having a procedural knowledge of how to optimize all forms of content to execute a successful digital marketing campaign. Both SEO & SEM helps you not only bring your content to the target audience, but it also helps you reduce your customer database. Good communication skills in a digital marketer include variables such as spreading impactful messages, establishing trust and building relationships.

The reason here is to create an impactful message and deliver it to customers in a clear, concise, interesting and relevant way. A digital marketer must have the ability to see things from a different perspective, to be able to communicate ideas in a way that the audience understands, in addition to understanding what the audience will find entertaining and valuable. Social media is becoming a stage for public conversations. Digital marketers can use that to their advantage to deliver a relevant message to the relevant audience.

The ability of social media goes beyond consistently publishing content. Content quality, content relevance, and audience engagement are three other factors marketers should understand when creating social media strategies. Each social media platform has its own algorithm, which helps companies target their content to a specific audience, helping them obtain accurate data. Some of the new tools, such as paid advertising, promoted posts, hashtags and business groups, help companies establish their social media presence.

Search engine optimization (SEO) and search engine marketing (SEM) are increasingly important to connect with the audience you want to reach. That process starts with understanding your audience and their online movements. Video continues to sweep the Internet and this is not going to stop. Customers love videos, especially on social media, and 8 out of 10 people have purchased after watching a brand's video.

For marketers, 93% who use video say it's an important part of their strategy and 87% report it gives them a positive return on investment (ROI), according to research from The State of Video Marketing. While they usually don't need to be able to work with data analysis at the same level as, say, a data scientist, digital marketers do need to know how to use Google Analytics and other data analysis tools. While having knowledge of business intelligence tools such as PowerBI, Sisense and SAP Business Intelligence would definitely be an advantage for any company that wants to hire specialists in digital marketing, the tool that is absolutely essential is Google Analytics.

Evelyn Mulhollen
Evelyn Mulhollen

Freelance beer enthusiast. Evil travelaholic. Hipster-friendly bacon ninja. Unapologetic music guru. Incurable web practitioner. Professional internet ninja.

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