Marketing has been around for much longer than most people think. Historians believe that the concept of marketing began as early as 1500 BC. C. (before the common era), when Mesopotamian societies started mass production of goods that required quality control.
The modern understanding of marketing, however, began during the Industrial Revolution, which spanned the end of the 18th century and lasted until the 19th century. This period was marked by rapid social change driven by advances in science and technology. The study of the history of marketing is important because it helps to identify changes in the discipline and understand how it evolves in response to them. The term “marketing” to describe commercial activities that facilitate the purchase and sale of products or services became popular in the late 19th century. The academic field of marketing history emerged at the beginning of the 20th century. Modern marketing began in the 1950s, when people started using more than just print media to promote a product.
With the advent of television and then the Internet, marketers could run entire campaigns across multiple platforms. Over the past 70 years, marketers have become increasingly important in adjusting how companies sell products to consumers for maximum success. Before marketing courses were available, marketing was not recognized as a discipline in its own right, but was treated as a branch of economics and was often called applied economics. Marketing involves product development, market research, product distribution, sales strategy, public relations, and customer service.The emergence of digital technology has opened up new opportunities for companies large and small to reach their markets. While traditional marketing values should not be replaced, digital marketing is becoming increasingly valuable.
Some analysts have suggested that the term “marketing” may have been used for the first time in the context of market cities, where producers may have used it to describe the process of transporting and selling their products and goods. Private or own brand market share in the UK exceeds 50% in some key categories of food and household products. According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to target consumers and companies. Competition also drove the need to increase production and market shares within all industries. This has led to an increased focus on marketing as a way to differentiate products from competitors and increase sales.