Marketing automation is a powerful tool for businesses of all sizes. It can help you increase customer satisfaction, generate more leads, and drive ROI. Automation can also be used to create engaging customer journeys, increase conversion rates, and reward loyal customers. In this article, we'll explore some examples of marketing automation and strategies you can use to drive revenue.According to a benchmark study by eMarketer, B2C marketers using any form of marketing automation have seen conversion rates as high as 50%.
This includes everything from sales emails to educational automatic replies to cart abandonment programs. Here are some simple examples of marketing automation you can implement today.One of the most commonly used B2C marketing automation flows is one where you set up a series of welcome emails. At this point, you have a lot of good opportunities to make the person even hotter and make that person become a customer. Create a welcome flow where you offer the person free shipping or 10% on the first purchase.
You can also take the opportunity to send a series of educational emails to the customer, introducing your various products and showing how they can be used.You should do something else for your most loyal customers. Therefore, set up a marketing automation flow that rewards customers who have purchased X times in a given period of time, or who have purchased more than X amounts of money in a given period of time. Give them access to sales before other customers, or give them 20% in the category in which they usually buy their products. When you introduce a new brand to the webstore, you can ensure that VIP customers get the X percent discount on the new brand if they want to try it out.Set up a marketing automation flow that automatically sends a birthday greeting to the person in your contact list.
Give a voucher for a free gift, give 20% off or offer free shipping. One of the most important marketing automation B2C flows you need to set up is segmenting customers who haven't made a purchase for a long time. Getting new customers is always very expensive and, therefore, it's important to keep your current customers for as long as possible. Send an “We haven't heard from you for a long time” or “We miss you” email and offer a hatching discount to get them back to being active customers.Now that your mind is full of possibilities, triggers and actions, let's look at some examples of real-world marketing automation.
SmartBear Software, a B2B cloud mobile software company, was witnessing rapid growth. Processes became difficult to manage manually and the need for automation arose. SmartBear quickly began implementing lead nurturing to handle a high volume of leads, having learned from challenges and successes. As a result, lead volume grew by 200%.
The general idea of having marketing automation was to ensure that there was a scalable infrastructure that matched the expected growth.RunKeeper, a GPS Tracking App, Offers a Fun But Useful Example of Marketing Automation at Work. When users download the app but don't use it to track their steps, the app sends a personalized email to help users get back involved.Dropbox, a company that offers cloud storage services, provides an excellent example of marketing automation when it comes to re-establishing contact with previous customers or customers at risk.These platforms provide marketing teams with a variety of technologies to help them spread their marketing efforts across multiple channels, including email, social media, and websites. As this example of marketing automation demonstrates, your company needs to be creative when it comes to capturing the attention of users.When it comes to segmenting a specific market, it's finding out what makes each segment unique and then creating content tailored specifically for each segment. This will help you create more targeted campaigns that will be more effective in driving revenue.Marketing automation is an invaluable tool for businesses looking to increase customer satisfaction and drive revenue.
By implementing these strategies and examples into your own business model, you can create engaging customer journeys and increase conversion rates.