Search engine optimization (SEO) is the foundation of any successful digital marketing strategy. A recent Hubspot study revealed that 64% of marketers are actively investing in SEO, and for good reason. SEO is a long-term strategy that can bring in more quality web traffic than paid search (PPC). Inbound marketing is also becoming increasingly popular, as it helps to attract the attention of your target audience.
Digital marketing is a rapidly growing field, and there are many skills that can help you land your dream job. Email marketing is still a powerful tool, with 81% of digital marketers relying on it for customer acquisition and retention. Social media is also essential for businesses, as 54% of consumers use it to search for products. Storytelling is another important skill, as it helps to create a connection with customers and increase ROI.
Data analytics, website optimization, digital media and search, marketing technology, and direct digital marketing are all key investments for marketers. Soft skills such as creativity, collaboration, and influence are also essential for success in digital marketing. With ever-evolving technologies and social media, new trends emerge all the time, so staying up to date is important. Brands, universities, and technology platforms offer training in digital marketing skills, so if you're interested in coding or other related skills, now is the perfect time to get involved.