What Does a Digital Marketing Manager Do?

A digital marketing manager is responsible for developing and executing strategies that promote the products of a company or brand. They manage multiple channels, such as social media, Google Ads, website content, and email marketing, to deliver a persuasive and cohesive message to their audience.


marketing managers are responsible for a company's overall digital marketing strategy. They carry out day-to-day management of projects and ensure that they are completed correctly. Digital marketing managers are tasked with managing social media campaigns, content calendars, maintaining company content, and many other duties.

They also measure the effectiveness of various marketing campaigns. To be successful in this role, digital marketing managers must have at least five years of experience in a similar marketing position. They must also have a bachelor's degree in marketing or business. Google Adwords and other social media certifications are preferred but not required. Digital marketing managers must be experts in everything that involves a company's digital presence, from social media to e-commerce.

They must have the ability to juggle multiple projects and stay up-to-date on all of them. Additionally, they must have photo and video editing skills to edit content. Digital marketing managers are generally responsible for planning, developing, implementing and managing the overall digital marketing strategy. In addition, they are responsible for managing, guiding and training digital marketers and other marketing positions on the team. They must inform potential marketing managers of flexible schedules or workweek structures, as well as any travel requirements.

Digital marketing managers must be able to lead both teams and programs, while working closely with other talented and dedicated digital marketers. The role of the digital marketing manager is as varied as it is impactful, and requires specialized skills combined with a desire to learn new tools, platforms and trends. In an industry that is constantly evolving, learning about the latest tools and trends in digital marketing is an absolute must. Copywriters often work for digital marketing managers who write content that supports their marketing material. The digital marketing manager typically works only on digital campaigns that take place at online points of sale, such as social media outlets, websites, and email platforms. They need to work with platforms, budgets, tools and teams to make a significant contribution to company growth, relying on a multitude of skills and characteristics.

Larger companies often have several marketing employees in middle and higher management positions. We've compiled some typical tasks and responsibilities that you can expect to see in a job advertisement for the Digital Marketing Manager position. These include planning and developing digital campaigns; managing budgets; creating content calendars; measuring campaign effectiveness; training digital marketers; leading teams; working with other talented professionals; staying up-to-date on the latest tools and trends; editing photos and videos; managing social media campaigns; creating programs for each element of a campaign; and more. Since digital marketing is more profitable and measurable than traditional types of marketing, both established and new companies are investing considerable resources in building this side of their business. As such, it's important for aspiring digital marketers to understand what they can expect from a career in this field. In the end, you will have a complete picture of what a career could look like in this position and you will be clear about the next steps to start a career in the field. We'll take a look at your position on the marketing team, what you can expect from a position in the field, and look at average salaries in different locations.

Evelyn Mulhollen
Evelyn Mulhollen

Freelance beer enthusiast. Evil travelaholic. Hipster-friendly bacon ninja. Unapologetic music guru. Incurable web practitioner. Professional internet ninja.

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