What Does a Digital Marketer Do?

Digital marketers are responsible for boosting brand awareness and lead generation through all digital channels, both free and paid, that are available to the company. These channels include social media, the company's own website, search engine rankings, email, display advertising, and the company blog. A digital marketer is someone who promotes a business and its products through online channels. They have extensive knowledge of how social media, search engines, websites and online ads can generate sales opportunities, increase traffic to a company, and create brand awareness. Digital marketing features combine creativity, social advertising, and data analytics to help companies be strategic about their online presence and how they interact with potential customers. Some digital marketers are in charge of the online activities of an entire organization, while others specialize in a niche digital marketing role. A digital marketer is responsible for reaching the target audience of an online company. To do this, they need to develop a comprehensive strategy that identifies the right channels and schedules campaigns for each channel. Digital marketing involves the promotion of products and services through a variety of digital channels, using the Internet and mobile technology. Push and pull marketing techniques are applied, aimed at consumers both directly and indirectly. Due to the competitive nature of the industry, it is less likely to enter graduate marketing positions with an HND or base degree unless you have substantial and relevant experience. Generally starting in a junior position such as a digital marketing assistant, you can progress to more experienced roles such as executive, coordinator or digital marketing manager within two to five years. Developing an online presence and portfolio as well as a good CV that highlights any experience you have is also useful as it demonstrates your understanding and interest in digital. Last year, digital marketing jobs accounted for half of LinkedIn's most in-demand jobs in the marketing industry and the role of digital marketing specialist topped the list. Companies like MECLABS, Hubspot and others are offering a bevy of digital marketing courses to help fill the demand. You don't need a marketing degree to become a digital marketer but you do need to learn some tough skills. Your team, other departments and leaders will need to be convinced that their spending recommendations are in the right digital channels backed by the right digital strategy. In addition to building a professional online presence, attend conferences and other digital marketing events to meet thought leaders and find mentoring opportunities. Digital marketers have a ton of performance metrics that they can use to optimize and refine their campaigns. This relatively new field is more cost-effective, more accurate, and can reach more people than traditional forms of marketing such as television, radio and newspaper advertising. You can learn to use some digital marketing tools in just one day but learning all the concepts related to digital marketing can be a lifelong task. It has become an integral part of marketing activities across industries to attract leads, drive traffic and generate quality leads. For example, a digital marketer working with multiple campaigns could use a marketing channel ROI metric which compares the revenue earned from each channel.